Creating a Profitable Gift Business Without Spending a Fortune

About You and Me

This website is is all about helping YOU start and grow your business to success. That’s why it’s called the Success Express!

You are here to learn and I am here to help.  I spent the last 30 years creating and building my own gift business.  You can see it at ShopCreativeGifts  That wasn't my first business, however.  I've published a statewide newspaper and was a multi-million dollar Realtor.  So I know a bit about marketing and growing a business.

READ MY STORY

joyce-backgroundremove

All too often, new business owners come on strong when they start. They spend lots of time and money telling people all about their new venture.  But then they run out of ideas and slow down.  They sit by the phone waiting for it to ring, all the while wondering why people have forgotten about them.

Getting people to pay attention to your business takes more than money. Yes, it takes even more than time.

It takes a willingness to think past the obvious and explore the unique and different.  
We pride ourselves on being creative with our products.  
We must be equally creative with our marketing.

Standing out in a sea of businesses boasting similar offerings can be difficult, which is why entrepreneurs need to strive to differentiate themselves and their products or services from the competition.

If you are in the planning or beginning stages, then  begin reading about how to start a gift basket business and then return here for more information, ideas, and tips.

All About Starting and Growing Your Gift Business

But for those of you who already have one, you’ll find lots of creative ideas about the gift basket industry and marketing by reading the following articles.

It is embarrassing…

A recent editorial in Specialty Food Magazine reminded us: “During this recession, many of us are finding it challenging just trying to make the right decisions about our finances and …

Continue Reading

Website Pirates

You suck in your breath!  Your heart starts pounding! Your adrenaline skyrockets!  You know your blood pressure is in trouble. No, you’re not in love.  You’ve just discovered that someone …

Continue Reading

There’s Room for Profit Even in a Recession

Like all of you, I’m familiar with the word “recession”.  My community hasn’t been hit as hard as some others but even here, jobs have been lost and budgets torn …

Continue Reading

How much is a dollar worth?

We’ve recently seen our financial world crumble as it became all too easy to trade intregrity and honesty for millions of dollars in the banking and housing industries.  Unfortunately, as …

Continue Reading