Does Your Website Reflect the Image You Desire?

By James Hartier (Owner of GiftProsOnline)

I HAVE A FRIEND IN NYC, CHARLOTTE, WHO IS A MARKETING EXECUTIVE ON MADISON AVENUE. SHE TOLD ME THAT 92% OF PEOPLE JUDGE AND FORM AN OPINION ABOUT YOUR COMPANIES VISUAL IMAGE WITHIN THE FIRST 3 SECONDS OF VIEWING YOUR WEBSITE!!!….3 SECONDS!!!!!!!!!!!!!!!!!!!!

THATS PRETTY DARN SCARY!

WHAT DOES YOUR HOME PAGE REFLECT ABOUT YOU? IF YOU LOOK AT YOUR OWN PAGE AND HAD 3 SECONDS TO DECIDE YEA OR NAY….WHAT WOULD YOU SAY???? BE HONEST!

NEW AND ADVANCING TECHNOLOGY CAN BE ENTRANCING, AND HYPNOTIC, AND ADVENTUROUS..BUT TO YOUR WEBSITE CUSTOMER THIS IS ONLY A TREASURE HUNT WITHOUT THE ALL IMPORTANT MAP!!!

SHE GOES ON TO MENTION “SO MANY PEOPLE WANT EVERY TECHNO OPTION THEY CAN POSSIBLY HAVE ON THEIR HOME PAGE” TO SHOW THEY ARE “WITH IT”…”HIP”…”UP TO DATE”…

CHARLOTTE ALSO GOES ON TO SAY……. MOST FIND THIS TYPE OF PAGE VISUALLY ABUSIVE…CONFUSING..AND LIKENS IT TO A BIRTHDAY PARTY THAT HAS BEEN BOMBED…BLOWN-UP… AND ASSUALTED!!!!

ANOTHER EXAMPLE IS THIS……..WE GO TO THE CARNIVAL WANTING TO GO ON ALL OUR FAVORITE RIDES, AND TASTE ALL OUR FAVORITE GOODIES AT ALL THE CONCESSION STANDS……BUT WE DONT WANT IT ALL AT THE SAME TIME!!!!

AGAIN……….. PRETTY DARN SCARY, AND SO VERY TRUE!!!

SO….REVIEW YOUR OWN SITE…IS IT SENDING THE RIGHT MESSAGE TO THE RIGHT PEOPLE?….OR ARE YOU DESPARATELY TRYING TO KEEP UP WITH, OR CHASE TECHNOLOGY THAT DISMISSES YOUR SITE AND THUS FALLS VICTIM TO MISUNDERSTOOD AND CONFUSING CHANGE???? I CANT ANSWER THAT…THATS YOUR JOB!

JUST SOMETHING TO REALLY THINK ABOUT!!!..(I KNOW ITS NOT PLEASANT)

*JUST LIKE YOUR MARKETS….YOU CANT BE ALL THINGS TO ALL PEOPLE…YOULL END UP WITH NO ONE!

CASE IN POINT…MY FRIEND REFERS TO THIS EXAMPLE OF GENERAL MILLS……THEY ARE EVERYTHING TO EVERYBODY ….YET NOT REALLY KNOWN FOR MUCH MORE THEN GENERIC OVERLOAD???????????????????

****HER POINT IS DONT DILUTE WHAT YOU START OUT TO ACCOMPLISH BY COMPROMISING YOUR VIRTUES!!!

YOU CANT GO CATCHING EVERY FIRFLY AT THE EDGE OF A CLIFF!!

James Hartier is a professional gift basket designer located in South Carolina whose designs have been featured in Rave Reviews, the National trade publication for the Gift Basket Industry. He is also the owner of GiftProsOnline, an invitational website for professional gift basket company owners.