Copywriting Techniques

A question to ask yourself each night is:

 What have you done to promote your business today?

Other valuable questions are: 

  • What did you learn today?
  • What new promotion did you hear about this week that you could adopt or adapt for your business?
  • What…

I am a busy person.  I check the computer many times each day in order to pull orders as they come in.  Once or twice a day, when I log in, I quickly check my emails, forum postings, and blogs…

I’m a professional writer–have been for years.  It’s exciting to see your byline in a national or online publication as I’ve seen mine in many.  But it’s even more exciting to create a marketing letter that works — that brings…

So you want a brochure or a document that your customers can easily print out to your website.  There are lots of different programs and ways to create PDF documents but I’m going to share with you one that incredibly…

If you want to be successful at whatever you want to do, whether it be designing gift baskets, marketing, or writing descriptions for your website, you’ve got to put one piece of nonsense out of your head.  It doesn’t take…

Why do some websites and catalogs have product descriptions that we love to read because they are so interesting while others sound like all the other products out there on the web?

The secret is drama.

Tell a story with your product…