Gift Business Owners

Sometimes we stumble upon marketing ideas in unexpected places.  Even if they are in no way involved in our own industry, they can be molded and used within our business.  I get lots of marketing emails from lots of people…

One of my favorite blogs is written by New Zealand blogger Sean D’Souza and this particular blog entry is a  perfect reminder for all of us at this time of year.  By the way, his blog and website is a wealth of…

A question to ask yourself each night is:

 What have you done to promote your business today?

Other valuable questions are: 

• What did you learn today?
• What new promotion did you hear about this week that you could adopt or adapt for your business?
• What…

Here is an article written by Sean D’Sousa  of Psychotactics.  It talks about customer loyalty in a way that we seldom think of. 

Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through…

If you really have a desire to learn, there are all kinds of resources out there just waiting for you to find them.  There are three that you might check out if you aren’t familiar with them already. 

One that I…

I am a busy person.  I check the computer many times each day in order to pull orders as they come in.  Once or twice a day, when I log in, I quickly check my emails, forum postings, and blogs…

Being “Green” is all the rage.  Companies all over the web are claiming to be green, to sell green products, etc.  But make sure your claims are true or you could be subject to both embarrassment and fines.

According to a…

When I first saw Smokey Bear at the Washington National Zoo, he was already ten years old and well-known to kids everywhere as the symbol of the U.S. Forest Service’s Fire Prevention campaign.

The Forest Service had begun it’s campaign in…

What is your marketing strategy?  You may think that marketing is getting your message in front of potential customers.  Or you may feel that it’s all about building relationships.  Or it is building a great looking website.
Or how about sending…

I’m a professional writer–have been for years.  It’s exciting to see your byline in a national or online publication as I’ve seen mine in many.  But it’s even more exciting to create a marketing letter that works — that brings…