Rick Segal

Retail Lessons from an Unexpected Source

By Guest Blogger: Rick Segal of  The Retailer’s Advantage at ricksegal.com

We all know the rule — NEVER mix politics and business. That is one lesson that we all need to practice. It’s just too dangerous…

Today’s post is reprinted with permission from our guest blogger, Rick Segel of Rick Segel and Associates.  He is one of the leading experts in retail marketing.

A reader sent me a story this week that I just had to share…

One thing that I’m frequently asked is “How many times during the year should I contact my customers?”  My answer is simply “When you have something to say or something worthwhile to offer.  Otherwise, leave them alone.”

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One of my favorite newsletters is from Retail Specialist, Rick Segal.  This week’s issue has some hints that should make us all sit up and take notice.  I’ll be sharing more information from Rick in the future.  The following is…