If you think of customer service and marketing as being expensive and complex, here is a valuable lesson about how simple it can be:
http://www.youtube.com/watch?v=qOZPlt3Ha0Y&NR=1
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They laughed when I started my gift business.
That's right. They laughed. They said I didn't know anything about business. Wouldn't last through the year. But when I made a profit the first year I was in business, they stopped laughing. Instead they said it was just a fluke. Wouldn't happen again.
That was 19 years ago. And they don't laugh anymore.
That's because... [Read More …]
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