Gift Business Owners

Sometimes we stumble upon marketing ideas in unexpected places.  Even if they are in no way involved in our own industry, they can be molded and used within our business.  I get lots of marketing emails from lots of people…

One of my favorite blogs is written by New Zealand blogger Sean D’Souza and this particular blog entry is a  perfect reminder for all of us at this time of year.  By the way, his blog and website is a wealth of…

A question to ask yourself each night is:

 What have you done to promote your business today?

Other valuable questions are: 

• What did you learn today?
• What new promotion did you hear about this week that you could adopt or adapt for your business?
• What…

When I first saw Smokey Bear at the Washington National Zoo, he was already ten years old and well-known to kids everywhere as the symbol of the U.S. Forest Service’s Fire Prevention campaign.

The Forest Service had begun it’s campaign in…

What is your marketing strategy?  You may think that marketing is getting your message in front of potential customers.  Or you may feel that it’s all about building relationships.  Or it is building a great looking website.
Or how about sending…

I’m a professional writer–have been for years.  It’s exciting to see your byline in a national or online publication as I’ve seen mine in many.  But it’s even more exciting to create a marketing letter that works — that brings…

A growing business needs referrals.  But are you having a difficult time getting those referrals?  If so, ask yourself this question:  Why would someone refer people, who trust them, to you?

If you can’t answer that question quickly, REID ON. .…

Everyone loves free!  A great way to market your business is to give away a free gift–either with an order, to potential customers, to existing customers, at events, or whereever you meet the public.  But, consider a uniquely different concept. 

How…

So you’ve heard that Twittering is the way to grow your business and you’ve decided to give it a try.  But you don’t know how to use it effectively.  Here are some tips to get you started:

Start with a Plan…

On a couple of the gift basket forums, there have been several discussions about not only surviving, but thriving in today’s economy.  Once Father’s Day is behind us, there aren’t a whole lot of “holidays” to market gift baskets for. …