Gift Retailers Connection Online Magazine

Customer service that makes customers return again and again consists of many thingss.  But it is often the little details that come straight from the heart that can make a world of difference.  The video below says it much better…

Enjoy another great article from our guest blogger, Susan Placek, owner of “Popcorn Greetings“. 

Make Your Customers Work for You

As an entrepreneur I know about the headaches and hassles small business owners have to deal with every day. We invest a…

Here is an article written by Sean D’Sousa  of Psychotactics.  It talks about customer loyalty in a way that we seldom think of. 

Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through…

Today’s post is reprinted with permission from our guest blogger, Rick Segel of Rick Segel and Associates.  He is one of the leading experts in retail marketing.

A reader sent me a story this week that I just had to share…

llbeancatalogOne of the most valuable things that I have learned through the years is to study what other industries are doing and see how their successes can be applied to my industry.  Today’s tip isn’t from the gift basket industry. …

Jack is Nimble - Jack is quick!

Jack is Nimble – Jack is quick!

One of the biggest benefits that we, as micro business owners, have over large businesses is the ability to be flexible and to change quickly.  We can respond to market changes and trends.  We…

Most businesses accept loss of customers as a fact of life — a cost of doing business. But it costs much more to obtain a new customer than to keep an existing one.  If you can increase your customer-keeping rate…

monopolyKen Blanchard, author of “The One Minute Manager and other business books” , told the story about the little boy who really wanted to beat his grandmother at Monopoly.  He studied.  He practiced.  He learned.   Until one day, he beat…

If you think of customer service and marketing as being expensive and complex, here is a valuable lesson about how simple it can be:

The Simple Truths of Customer Service (and marketing, too!)

If the video about Johnny has changed your way…