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		<title>Marketing and Promotion &#8212; Do you have an idea file?</title>
		<link>http://giftbusinessowners.com/marketing-and-promotion-do-you-have-an-idea-file.html</link>
		<comments>http://giftbusinessowners.com/marketing-and-promotion-do-you-have-an-idea-file.html#comments</comments>
		<pubDate>Fri, 06 Nov 2009 15:48:41 +0000</pubDate>
		<dc:creator>joyce</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[gift basket business]]></category>
		<category><![CDATA[Independently owned business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[One Minute Wisdom]]></category>

		<guid isPermaLink="false">http://giftbusinessowners.com/?p=586</guid>
		<description><![CDATA[A question to ask yourself each night is:  What have you done to promote your business today? Other valuable questions are:  What did you learn today? What new promotion did you hear about this week that you could adopt or adapt for your business? What technique did you read about that could make your business [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Be Honest With Green Claims &#8211; FTC Cracks Down</title>
		<link>http://giftbusinessowners.com/be-honest-with-green-claims-ftc-cracks-down.html</link>
		<comments>http://giftbusinessowners.com/be-honest-with-green-claims-ftc-cracks-down.html#comments</comments>
		<pubDate>Thu, 13 Aug 2009 21:46:25 +0000</pubDate>
		<dc:creator>joyce</dc:creator>
				<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://giftbusinessowners.com/?p=512</guid>
		<description><![CDATA[Being &#8220;Green&#8221; is all the rage.  Companies all over the web are claiming to be green, to sell green products, etc.  But make sure your claims are true or you could be subject to both embarrassment and fines. According to a news flash from ASICentral: &#8220;The Federal Trade Commission (FTC) has charged four apparel manufacturers [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Promotions That Backfire!</title>
		<link>http://giftbusinessowners.com/promotions-that-backfire.html</link>
		<comments>http://giftbusinessowners.com/promotions-that-backfire.html#comments</comments>
		<pubDate>Sat, 09 May 2009 20:45:54 +0000</pubDate>
		<dc:creator>joyce</dc:creator>
				<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[The World Around Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gift basket business]]></category>
		<category><![CDATA[Independently owned business]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://giftbusinessowners.com/?p=290</guid>
		<description><![CDATA[As part of the advertising promotion for their new &#8220;grilled chicken meals&#8221;, Kentucky Fried Chicken offered a coupon on the internet for a &#8220;Free 2-piece meal.&#8221;  This offer came out last week and was set up to expire on May 19th.  The company ended the promotion on Thursday, May 7th, 2 days after the offer [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Are you targeting your advertising to the right person?</title>
		<link>http://giftbusinessowners.com/are-you-targeting-your-advertising-to-the-right-person.html</link>
		<comments>http://giftbusinessowners.com/are-you-targeting-your-advertising-to-the-right-person.html#comments</comments>
		<pubDate>Fri, 08 May 2009 20:45:20 +0000</pubDate>
		<dc:creator>joyce</dc:creator>
				<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[The World Around Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gift basket business]]></category>
		<category><![CDATA[Independently owned business]]></category>

		<guid isPermaLink="false">http://giftbusinessowners.com/?p=286</guid>
		<description><![CDATA[&#8220;&#8230;enjoying retirement.  Playing golf.  Joining a quilting club.  Having lunch with new friends.&#8221;  This was part of an ad that I just heard on my radio, targeted to senior citizens who were looking for a retirement community.  I&#8217;m in that age bracket, age 67 to be exact BUT this ad didn&#8217;t entice me.  Instead it [...]]]></description>
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		<title>Creating Trust For Your Business</title>
		<link>http://giftbusinessowners.com/creating-trust-for-your-business.html</link>
		<comments>http://giftbusinessowners.com/creating-trust-for-your-business.html#comments</comments>
		<pubDate>Sun, 03 May 2009 17:35:24 +0000</pubDate>
		<dc:creator>joyce</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Gift Baskets]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gift basket business]]></category>
		<category><![CDATA[Independently owned business]]></category>
		<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://giftbusinessowners.com/?p=261</guid>
		<description><![CDATA[&#8220;Four Star Restaurant and Coffee Shop&#8221; These were the  words in an ad in my local newspaper today for a coffee shop that has been open less than a year and has just begun adding dinner to their coffee shop menu.  Perhaps I am alone (but I don&#8217;t think so), when my thoughts were, &#8220;Said [...]]]></description>
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		<title>Shoestring Marketing</title>
		<link>http://giftbusinessowners.com/shoestring-marketing.html</link>
		<comments>http://giftbusinessowners.com/shoestring-marketing.html#comments</comments>
		<pubDate>Sun, 26 Apr 2009 16:34:47 +0000</pubDate>
		<dc:creator>joyce</dc:creator>
				<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gift basket business]]></category>
		<category><![CDATA[Independently owned business]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://giftbusinessowners.com/?p=244</guid>
		<description><![CDATA[Advertising is something that most small businesses can&#8217;t afford to do very often.  But it doesn&#8217;t have to be.  You just need to think of advertising differently. It&#8217;s true that buying an ad in a newspaper or magazine can be expensive and running an ad once isn&#8217;t very effective.  But there are other ways to [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>What Did You Do To Market Yourself Today?</title>
		<link>http://giftbusinessowners.com/what-did-you-do-to-market-yourself-today.html</link>
		<comments>http://giftbusinessowners.com/what-did-you-do-to-market-yourself-today.html#comments</comments>
		<pubDate>Fri, 24 Apr 2009 16:45:06 +0000</pubDate>
		<dc:creator>joyce</dc:creator>
				<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[The World Around Us]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gift basket business]]></category>
		<category><![CDATA[Independently owned business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://giftbusinessowners.com/?p=237</guid>
		<description><![CDATA[Many of us think of ourselves as Creative, as Designers, as Artistic.  And yet we fail to apply these traits to our marketing process.  We tend to play it safe&#8211;practicing the tried and true &#8220;me too&#8221; marketing strategies that others have used.  Fearing to tread where others have not.  But extraordinary marketing results are rarely [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Featured Business &#8211; Unique Marketing Tools</title>
		<link>http://giftbusinessowners.com/featured-business-unique-marketing-tools.html</link>
		<comments>http://giftbusinessowners.com/featured-business-unique-marketing-tools.html#comments</comments>
		<pubDate>Mon, 13 Apr 2009 16:19:44 +0000</pubDate>
		<dc:creator>joyce</dc:creator>
				<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gift basket business]]></category>
		<category><![CDATA[Independently owned business]]></category>
		<category><![CDATA[Internet Business]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://giftbusinessowners.com/?p=194</guid>
		<description><![CDATA[When I started this blog, I said that periodically I would be featuring other businesses whose owners are Creative Entrepreneurs.  The first in this series is Creative Idea Shop, located in Southern California,  and its owner Susan Placek. Susan, a master pastry chef and artist, retired from cakes and pastries after 20 years in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How much is a dollar worth?</title>
		<link>http://giftbusinessowners.com/how-much-is-a-dollar-worth.html</link>
		<comments>http://giftbusinessowners.com/how-much-is-a-dollar-worth.html#comments</comments>
		<pubDate>Fri, 10 Apr 2009 15:17:37 +0000</pubDate>
		<dc:creator>joyce</dc:creator>
				<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[The World Around Us]]></category>
		<category><![CDATA[Up Close and Personal]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gift basket business]]></category>
		<category><![CDATA[Independently owned business]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://giftbusinessowners.com/?p=185</guid>
		<description><![CDATA[We&#8217;ve recently seen our financial world crumble as it became all too easy to trade intregrity and honesty for millions of dollars in the banking and housing industries.  Unfortunately, as the economy has tightened and times have become tougher, I&#8217;ve also seen this happen in my own industry. Of course, it&#8217;s not millions of dollars [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advertising and Marketing in Times Like This</title>
		<link>http://giftbusinessowners.com/advertising-and-marketing-in-times-like-this.html</link>
		<comments>http://giftbusinessowners.com/advertising-and-marketing-in-times-like-this.html#comments</comments>
		<pubDate>Wed, 18 Mar 2009 02:38:12 +0000</pubDate>
		<dc:creator>joyce</dc:creator>
				<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://giftbusinessowners.com/?p=64</guid>
		<description><![CDATA[One of my favorite newsletters is from Retail Specialist, Rick Segal.  This week&#8217;s issue has some hints that should make us all sit up and take notice.  I&#8217;ll be sharing more information from Rick in the future.  The following is quoted from Rick Segal with his permission: &#8220;There has been some rather dramatic marketing news [...]]]></description>
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