A question to ask yourself each night is:
What have you done to promote your business today?
Other valuable questions are:
Being “Green” is all the rage. Companies all over the web are claiming to be green, to sell green products, etc. But make sure your claims are true or you could be subject to both embarrassment and fines.
According to a…
As part of the advertising promotion for their new “grilled chicken meals”, Kentucky Fried Chicken offered a coupon on the internet for a “Free 2-piece meal.” This offer came out last week and was set up to expire on May…
“…enjoying retirement. Playing golf. Joining a quilting club. Having lunch with new friends.” This was part of an ad that I just heard on my radio, targeted to senior citizens who were looking for a retirement community.
I’m in that age…
“Four Star Restaurant and Coffee Shop”
These were the words in an ad in my local newspaper today for a coffee shop that has been open less than a year and has just begun adding dinner to their coffee shop menu. …
Advertising is something that most small businesses can’t afford to do very often. But it doesn’t have to be. You just need to think of advertising differently.
It’s true that buying an ad in a newspaper or magazine can be expensive…
Many of us think of ourselves as Creative, as Designers, as Artistic. And yet we fail to apply these traits to our marketing process. We tend to play it safe–practicing the tried and true “me too” marketing strategies that others…
When I started this blog, I said that periodically I would be featuring other businesses whose owners are Creative Entrepreneurs. The first in this series is Creative Idea Shop, located in Southern California, and its owner Susan Placek.
Susan, a master…
We’ve recently seen our financial world crumble as it became all too easy to trade intregrity and honesty for millions of dollars in the banking and housing industries. Unfortunately, as the economy has tightened and times have become tougher, I’ve…
One of my favorite newsletters is from Retail Specialist, Rick Segal. This week’s issue has some hints that should make us all sit up and take notice. I’ll be sharing more information from Rick in the future. The following is…
