Comments on: Shoestring Marketing http://giftbusinessowners.com/shoestring-marketing.html Wed, 16 May 2012 15:37:31 +0000 hourly 1 By: Joyce Reid http://giftbusinessowners.com/shoestring-marketing.html/comment-page-1#comment-45 Joyce Reid Fri, 15 May 2009 01:50:16 +0000 http://giftbusinessowners.com/?p=244#comment-45 Thanks for your comments Gerardo. They are excellent. Although this site is targeted at gift business owners, I have many readers in other industries as well. Much of what is said on this blog applies to most businesses! Come visit again and offer your comments. They are appreciated. Joyce Reid Thanks for your comments Gerardo. They are excellent. Although this site is targeted at gift business owners, I have many readers in other industries as well. Much of what is said on this blog applies to most businesses!

Come visit again and offer your comments. They are appreciated.

Joyce Reid

]]> By: Gerardo Ritchey http://giftbusinessowners.com/shoestring-marketing.html/comment-page-1#comment-44 Gerardo Ritchey Fri, 15 May 2009 01:32:44 +0000 http://giftbusinessowners.com/?p=244#comment-44 I did not realize this was a gifting site. Oops. Obviously your home improvement store is any store that carries gift cards. If someone is there, approach them and introduce yourself, tell them you have a gifting business, and hand them your card. The rest is basically the same. I did not realize this was a gifting site. Oops. Obviously your home improvement store is any store that carries gift cards. If someone is there, approach them and introduce yourself, tell them you have a gifting business, and hand them your card. The rest is basically the same.

]]> By: Gerardo Ritchey http://giftbusinessowners.com/shoestring-marketing.html/comment-page-1#comment-43 Gerardo Ritchey Fri, 15 May 2009 01:28:53 +0000 http://giftbusinessowners.com/?p=244#comment-43 I think this is a pretty good post. One of the things that I would also recommend is that the particular business owner actually talk to people. Personally, I think word of mouth advertising is king. It's by far the cheapest, and the most effective. Too many people don't use their business cards. They are by far one of your most valuable tools, particularly because they are so cheap. Here's a really easy way to get your cards in the hand of someone who may be a good prospect for your business. The next time you are anywhere that sells anything related to your business, swing by that section, and see if anyone is checking something out. For instance, if you have a construction business that does Tile or anything related, the next time you are at a home improvement store for whatever reason, check out whether you see a customer checking out a product that you install. If there is, walk up and tell them that you notice them looking at tile, and that you install it. Hand them your card, if they say thanks or okay, walk away; they are not interested. If they start asking you questions, they are interested and you have a potential client. Figure out how that works for your business and use it. Don't be afraid of a no, or rejection, they either were or were not interested in your product or service before you walked up to them. Do try to be tactful though, you dont want to be escorted out be security -=Gerardo I think this is a pretty good post. One of the things that I would also recommend is that the particular business owner actually talk to people.

Personally, I think word of mouth advertising is king. It’s by far the cheapest, and the most effective. Too many people don’t use their business cards. They are by far one of your most valuable tools, particularly because they are so cheap.

Here’s a really easy way to get your cards in the hand of someone who may be a good prospect for your business. The next time you are anywhere that sells anything related to your business, swing by that section, and see if anyone is checking something out.

For instance, if you have a construction business that does Tile or anything related, the next time you are at a home improvement store for whatever reason, check out whether you see a customer checking out a product that you install. If there is, walk up and tell them that you notice them looking at tile, and that you install it. Hand them your card, if they say thanks or okay, walk away; they are not interested. If they start asking you questions, they are interested and you have a potential client.

Figure out how that works for your business and use it. Don’t be afraid of a no, or rejection, they either were or were not interested in your product or service before you walked up to them. Do try to be tactful though, you dont want to be escorted out be security

-=Gerardo

]]> By: Start a Gift Basket Business http://giftbusinessowners.com/shoestring-marketing.html/comment-page-1#comment-35 Start a Gift Basket Business Mon, 04 May 2009 03:45:11 +0000 http://giftbusinessowners.com/?p=244#comment-35 The initial cost of vehicle advertising can set you back a little but once you have paid for signage on your vehicle it will offer years of free advertising. The initial cost of vehicle advertising can set you back a little but once you have paid for signage on your vehicle it will offer years of free advertising.

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