I’ve been watching this little guy for the past three years. He lives in our woodpile and ventures out to sun himself on a warm day, to eat, but most often to fill his pouch with seeds and acorns before scurrying off to add them to his winter stockpile. This little rock squirrel is a hard worker.
I call him “he” but he could be “she” just as well. He’s not much to look at when you compare him with the sleek beauty of the tree squirrels, with their long busy tails, but his work ethic would put most of us to shame. Last year, as the acorns fell from the big oaks in my back yard, he became a vacuum cleaner, sucking them into his cheeks until they looked like they could burst.
But this year was different. There were very few acorns on the oak trees for him to hoard. He had to change his plans if he were going to survive. So he turned to collecting seeds from the drying weeds and what few pine nuts he could salvage. Feeling sorry for him, I added dried corn, birdseed, and even vegetable peelings to the mix. It is going to be a tough winter for this hard worker but I suspect that changing his plans will increase his chances for survival.
Why am I telling you this story?
Just as unexpected changes have forced my friend, the ground squirrel to change his methods, events and even the changing markets and world can force us to change the way we do business. If you’ve been in business very long, you’ve seen changes in the economy and even in your own community.
Competition comes, goes, and returns, oftentimes in a different costume, but it is always there. The world has changed. The way people feel about giving gifts shifts through the year. And there is always the ever changing internet. It probably more than anything has affected the way many of us do business.
Whether you’re leaving behind a busy holiday season or are on the threshold of a new business, the New Year is the perfect time to Revisit — Review — Refocus — Renew while “letting your dreams soar.”
Of course, you can Revisit — Review — Refocus — Renew on your own but our January/February issue of Gift Retailers Connection online magazine has lots of ideas that can make it easier. If you’re involved in the gift industry in any way, this is a magazine that you shouldn’t be without. Subscribing is easy. And, oh yes, we include a bonus ebook of 2012 Holidays and Events with all subscriptions until February 15th. To subscribe, go to Gift Retailers Connection.
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Hi Joyce
Yes change is everywhere. Our beautiful city of Christchurch, New Zealand has seen plenty of change since our first big 7,2 earthquake on September 4 2010. Many businesses are still being forced out of their business offices and shops because of unsafe buildings, which makes me realise how important my internet shop really is. We’ve been fortunate so far not to have been affected with damage, but that could all change. I know that by growing and developing my internet website shop that this has led to a great deal more business from around the world, for our New Zealand recipients both for families and businesses. We cannot prepare for change but it will still happen whether we are ready for it or not. I will subscribe to your Gift Retailers Connection online magazine as I feel that your forum is the best one that I have found to join. Thank you once again for sharing.
P.S. Hope your squirrel is still doing well !!
A friend of mine has a daughter living in New Zealand so we have been watching the rumblings and grumblings in the ground with trepidation as I’m sure those of you who live there do. Natural disasters can destroy a business and it is always hard to recover.
Thank you for the compliment on the forum. We work hard to keep it active and informational. I think you will find the magazine to be very informative as well.
As far as Mr or Ms Squirrel, they went into hibernation for the winter but I saw one of them sunning himself (or herself) just a few days ago. We have one to two feet of snow coming in tonight so it’s probably back to hibernation. These little guys eat any new green shoots that come up but I love watching them and would never harm them.
Thanks Joyce, I’m looking forward to receiving my magazine. Yes we had another shake last night, just to keep us on our toes. I’m very pleased that your Squirrel is doing well. I look forward to reading more of your posts, they’re great.