It’s a matter of cause and effect

hands-flowers

“We make a living by what we get, we make a life by what we give.” – Sir Winston Churchill

I received an email recently from a member of our online community who felt that the forum was a place where she could learn from others without ever contributing anything in return.

This reminds me of two friends that I knew years ago. They were very different but alike in one way. As young adults, they were self-absorbed, feeling that the world revolved around them. Any decisions that the larger group of friends made had to be all about them.

Of course, each of us is a part of a small world that revolves around us. But most see the bigger world out there. The world where, by stepping out and participating, there are rewards that we never imagined were possible.

But for these two young women, they couldn’t see how their attitude affected others, or perhaps they didn’t care. They were only interested in what they wanted, what they thought was best for them and if anyone got in their way, it was just too bad. They just wouldn’t participate. They stayed home many times while the rest of us had fun or expanded the horizons of the small sheltered world we had grown up in.

It’s all a matter of cause and effect.

By only focusing on themselves and what would benefit them, they were losing out on an opportunity to make a difference. While we went to the local County Hospital to visit the residents, these two ladies stayed home. They didn’t want to see all those old people. As a result, they lost the opportunity to hear one beautiful senior tell us stories of a childhood that we never knew existed. They lost the chance to hear an 80-year-old man sing to us in his still melodic voice. They missed learning that many of the best internal reward come from external service to others

When we feed only on ourselves, excluding the balance of unselfish motivations and interests, we become malnourished and fail to thrive as a complete person. And we fail to receive the rewards and opportunities that are out there beyond our little personal world.

Back to these two members of the group of friends.

One of them outgrew this self-love and realized that by not participating in the rest of the world, they were actually making their space in the world much smaller, less important and less fun.

I lost track of the other one until recently when I discovered her on Facebook. When I contacted her, I discovered that she was one of the unhappiest people I had ever known. Divorced, estranged from her children, she was sure that the whole world was out to make her miserable.

She still hadn’t discovered that to experience life to its fullest, you need to serve a purpose larger than yourself.

How does this apply to us as small business owners?  There is much to be learned by sharing what we already know.    It’s just an expansion of the golden rule and can make a tremendous difference in the kind of business owner we are and how our business can prosper and grow.  I’ve seen this so many times on our community forums.  And, on a more personal note, I’ve discovered through the years that the more I give, the more I receive.  How about you?

“I expect to pass through life but once. If therefore, there be any kindness I can show, or any good thing I can do to any fellow being, let me do it now, and not defer or neglect it, as I shall not pass this way again.” – William Penn

What does Groundhog Day teach us about business?

groundhog

Remember the movie Groundhog Day?

Bill Murray wakes up each day to repeat the same day over and over again. No matter what he does, he can’t make any significant changes to his future………..because tomorrow he will wake up and it will be the same day all over again.

Does this sound familiar to you?

Do you feel like each day that every day in your business is the same?  You are doomed to repeat the same things over and over. In some cases, this might not be so bad. Maybe you have something working for you that you are glad to wash, rinse, repeat. But many of the things we repeat over and over in our business are not productive and can lead us to attaining results less than what we hope and plan for.

It’s all too easy for business owners to  reach a plateau in their business. Often, this plateau is the result of doing the same things over and over again. Heck, some of us do the same things over and over again and expect different results (you know what this is the definition of, I hope). But how do we actually attain different results?

In the January/February issue of Gift Retailers Connection online magazine, we talked about this very subject.  Some of the questions, we should ask ourselves are:

How should your business plan for 2012 be different than the one for 2011?

How should you allocate your time during the day?

Is your marketing making any kind of impact?

How are new businesses in town blowing past you?

What are the most common ruts that you, as a business owner, get stuck in?

By not looking at this now, you are doomed once again to doing the same things and getting the same results.  And next Groundhog Day, you’ll be in the very same position.

New Rules regarding 1099-Misc IRS Tax Forms

1099

There is going to be a lot of confusion this year with those 1099 forms for miscellaneous payments.

The rules have changed.

The new rule says that if your customer pays you by credit card of by a third party payments system such as PayPal, you no longer need to issue a 1099.  You need to only issue a 1099 if you pay them by check or cash.

Because businesses are required to report payments made to non-employees on form 1099-MISC, and payment processors  (including PayPal) will report the proceeds of transactions paid electronically or by credit and debit cards on form 1099-K, there is some concern that the duplicate reporting of income will result.

The confusion lies in not knowing or understanding the new rule.  As a result, they (or you) may get a 1099 from the company that paid and a second one for the same amount from PayPal or the merchant account.

So if you’ve sent them out already, you need to check with your accountant to see how to reverse it.  And if you discover that your 1099-MISC includes payments other than by cash, you can request that  a corrected copy be sent to you.

 

 

 

 

 

The 10 Commandments of Business

With special thanks to Jonathan Fields:

Because…

Business ain’t just about business, it’s about life!

Buried Alive

buried-under-paper

When my kids were growing up and I was staying busy with City Council meetings, volunteer activities for kids and community, as well as all the other daily things to do, I kept a “planner.”  It helped me create lists, stay organized, and hopefully not forget something important like picking up a kid at 4-H.

The only extra lists I made was for trips to the grocery store.  We lived over an hour’s drive from the supermarket so that list was important.

But times change.

The kids grow up.  The activities revolve.  More and more supposed-time-saving list keeping devices have been developed — cell phones, laptops, apps.  And yet I seemed to be buried more than ever under lists.

Operating several internet businesses, without kids to take here and there, means I run around less and am tied more and more to the computer.  You would think this would make it even easier to keep track of things with lists.  There are all kinds of computer programs created just for that purpose.

I’ve tried them.  They just don’t seem real.

And deleting a sentence on the computer doesn’t give much of a feeling of satisfaction.  I know I’m behind the times but I like to see notes on paper.  And that was the problem.  As I became involved in more and more projects, there were more and more little pieces of paper with notes of things to remember, to look up, to do, and to create all over my desk.  Occasionally, when I needed a note that I remembered writing, I would take the stack and sort them into neat little piles.  This worked for awhile until they became all jumbled up once again into one big pile.

And then I had an idea.  Not revolutionary by any means.  Actually it goes back to the idea of that old “hold everything in one place” planner that I used when the kids were growing up.

I’ve never given up the bound daily calendar for each year.  The latest is from Smithsonian and it works to keep me from forgetting that dentist appointment, a meeting, or other “get out of the house” events.  I also keep a five-ring notebook for my marketing plans and calendar for the year.  Otherwise, I would forget Valentine’s Day until a week or two before — much too late for marketing.

This year, however, I’ve created another book.  It’s sitting on my desk in place of those piles of notes.  It’s a binder also so that I can add and tear out pages so it’s constantly changing.  But it has sections for notes on each of the many projects I’m working on.

There’s a section for the magazine that I publish–Gift Retailers Connection.   There’s another section for the new website that I am creating to combine the magazine, the community, the vendors, the resources and everything else into one big website.  There’s a section for Ebooks I want to write, articles I’m researching, new designs for my Ecommerce business, things I want to teach in my County Small Business Empowerment Class as well as for my workshop at CelebrateXpo in Vegas in August.  There is a section for managing my Social Media marketing and SEO for all my many businesses and, of course, a very general “to do” list.

This book is becoming thicker as each day goes by.  But the satisfaction of drawing a line through an item on my list or tearing out a page for a project that is completed is the ultimate in personal achievement and progress.

Are you a list maker?  What works for you?

 

Is it time to look at change for your business?

squirrel

I’ve been watching this little guy for the past three years.  He lives in our woodpile and ventures out to sun himself on a warm day, to eat, but most often to  fill his pouch with seeds and acorns before scurrying off to add them to his winter stockpile.  This little rock squirrel is a hard worker.

I call him “he” but he could be “she” just as well.  He’s not much to look at when you compare him with the sleek beauty of the tree squirrels, with their long busy tails, but his work ethic would put most of us to shame.  Last year, as the acorns fell from the big oaks in my back yard, he became a vacuum cleaner, sucking them into his cheeks until they looked like they could burst.

But this year was different.  There were very few acorns on the oak trees for him to hoard.  He had to change his plans if he were going to survive.  So he turned to collecting seeds from the drying weeds and what few pine nuts he could salvage.  Feeling  sorry for him,  I added dried corn, birdseed, and even vegetable peelings to the mix.  It is going to be a tough winter for this hard worker but I suspect that changing his plans will increase his chances for survival.

Why am I telling you this story?

Just as unexpected changes have forced my friend, the ground squirrel to change his methods, events and even the changing markets and world can force us to change the way we do business.  If you’ve been in business very long, you’ve seen changes in the economy and even in your own community.

Competition comes, goes, and returns, oftentimes in a different costume, but it is always there.  The world has changed.  The way people feel about giving gifts shifts through the year.  And there is always the ever changing internet.  It probably more than anything has affected the way many of us do business.

Whether you’re leaving behind a busy holiday season or are on the threshold of a new business, the New Year is the perfect time to Revisit —  Review  — Refocus — Renew while “letting your dreams soar.”

Of course, you can Revisit — Review  — Refocus — Renew on your own but our January/February issue of Gift Retailers Connection online magazine has lots of ideas that can make it easier.  If you’re involved in the gift industry in any way, this is a magazine that you shouldn’t be without.  Subscribing is easy.  And, oh yes, we include a bonus ebook of 2012 Holidays and Events with all subscriptions until February 15th.  To subscribe,  go to Gift Retailers Connection.

 

One of the Secrets of Business Success

extra-mile-sign

I received the following email the other day from a customer that I have been working with to send customized gifts each month to her college nephew.

” Joyce, You have a fabulous business concept.  Please let me know if I can help you in any way to spread the word out here on the east coast about your business.  Send me business cards if you’d like or let me know what you have found to work best to advertise.  You’re so persanable to work with and that is what makes a business successful.  Plus your responses to my emails and requests have been so timely.  Let me know how I can help in any way.”

This email confirms one of the most important marketing concepts for any business — Let your customers know they are important to you.

And the way to do this is to NEVER TAKE ANY ONE for granted, listen to your customers. provide value in your products and service, and go above and beyond to make people feel like they are your only customer.   Some business owners believe that this is hard to do with an internet business — but it isn’t.

The secret is simply to just be yourself and let your personality shine through with your website, your communication, and in everything you do.  All too many of us try to mimic the “big boys”, the ones with lots of money to spend on website design, search engine optimization and communication services.  As a result, we lose that special touch that makes us special.

But if we remember that we ARE our business, our business becomes unique because we are unique.   You don’t have to be the biggest or the fanciest or the most well-known company to be successful.  You just have to be the one who goes the extra mile to make every customer feel like they are your only customer.

Your Marketing Calendar for 2012

Have you created the marketing habit?

If not, you’re wasting valuable time!

Habits are built as a result of repetition. The philosopher Aristotle said many hundreds of years ago that “we are what we repeatedly do.” And this applies as much to your marketing as it does to whether your customers buy their gifts from you or from someone else.

Although the prime holiday season is the month of December, marketing for it should begin on January 1st and never stop until the end of year.

Impossible! You say. No one is going to look at marketing for December in January.

That’s true. But are they going to look at your marketing and buy your products for the holidays in December? They will if you have spent the year keeping your company name in front of them and if they have become accustomed (created the habit) of buying their gifts from you.

No matter how much you think you hate marketing, growing a successful business is dependent on it. And it can’t be haphazard either. Planning what you will market and how you will do it as well as reviewing how successful it was, and tweaking the ideas for next year are essential to a successful marketing plan.

 If you feel like you just don’t have what it takes to create and maintain a marketing plan for the year, the 2012 Marketing Calendar was made for you…

This Marketing Calendar is not just a calendar.

So what is the 2012 Marketing Calendar?

This 91-page ebook introduces you to the techniques that I’ve been using for my own marketing for many years and have taught to my students in my small business classes.  If you use it, it does work!

And, now, for the first time, I’m sharing it with you.

You’ll find worksheets that are ready for you to print out and use to plan your marketing year along with tips for marketing your business throughout the year.

I can hear you now.  This sounds great, Joyce, but what does it cost?  So, let me respond by asking you:

How much is an established system for setting up your marketing for a whole year worth to you?
How much are increased holiday sales worth to you?

Well, it isn’t going to cost that much.  For only $14.95, you’ll get a marketing system with all the worksheets and tips you need to get your marketing on the road beginning today.

Why people join communities.

networkpeople

Just read an interesting post on another blog. You can read the whole post at PamMarketingNut but here is part of it:

“People no longer are amazed by the latest commercial, billboard or radio segment. People aren’t running to their mail boxes excited for the next spam letter or coupon. They’re not looking on their iPhone for the next email spam message with a deceptive title only to find the first three paragraph bragging about you, your company and your revenues!

They also aren’t waking up early in the morning thinking “what Facebook pages will I go LIKE today” or “what business Facebook pages will I go visit and see what they want to sell me.”

Nope, people are waking up overwhelemed. They want to connect with real people who will help them make it thru the day. People who they can share their ups and downs. People who will support them, inspire them, educate them and help them grow. They want to connect with real people and make real friends. They want to interact with brands who treat them as human beings not robot Facebook likers.

They aren’t thinking first of what they are going to buy. Instead they are looking for things to join.  It is human nature to want to connect, be accepted, be part of a group that will make you feel better.

They will buy products from communities who make them feel good. People buy from people. They will buy from you when you make them feel like a person, not a number.

It’s why people run to platforms like Facebook, Twitter, Google+ and LinkedIn. It’s not just about sharing pictures, status updates or spying on the neighbors. It’s about being accepted. It’s about fitting in both online and in real life.

People want value.

Business leaders must learn it is about much more than a Facebook like. It is not about community control and selling to robots who like your Facebook page.  Change your mindset to “how can I create a community that provides value?”

The focus should be on building communities that people want to join. Communities that are organic and dynamic. Communities that inspire, educate, make people laugh, support them,  pull them up when they fall down and forgive them when they make a mistake.”

I recommend that you click on the link above and read the whole post.  It really makes you think about what you doing with your website, your facebook page and all the other social media outlets that you use.

And it also explains why our community at GiftRetailersConnection is as active as it is.  If you haven’t joined it (it’s free) or checked in lately, the link is:  GiftRetailersConnection – an online community for gift and gift basket company owners.

Are you still putting off that project?

antique-airplane

How long have you been working on that new project?

Why haven’t you gotten it off the ground?  What are you waiting for?

If you’re like many of us, you’re still trying to get it just right.  I know I’ve said myself, “I want to get this right the first time around!”

But let me tell you, that is exactly why we have trouble getting those great new projects up and running.  It’a all about what one of my mentors, Sean D’Souza, calls The 70% Principal.

So what is the 70% Principle?

It’s simply that if a job is worth doing, it’s worth doing 70% right.  You can come back and do the 20% later.

If you’re building a new website, get it 70% right and come back and do the other 20% as you have time.
If you’re creating a new design and don’t have all the products you need, get it 70% as you want it and then add the 20% later.
Even when making a recipe that I found in a magazine, I usually don’t have 100% of the ingredients without making a trip to the grocery store.  If you have 70% of the ingredients, make it and substitute for the rest.

I’m not telling you to create a less than good product or a less than perfect website or even a less than what you dreamed of kind of business.

What I am saying is that in our desire for perfection, we frequently never get past the starting line.  The website is never built, the new product is never created, and the business is never begun.  What I’m saying is  get whatever is your best effort out there today and then work on improving it.

Let me explain what I mean.  Way back when I first started my website for Creative Gifts To Go, it was a free site on homestead.  I didn’t know much about websites but knew that I needed one.  I created the best website I could at the time but it wasn’t perfect by any means.  As I have learned more about website design, search engine optimization, and marketing, that website has evolved through the years.  Today, it is the best I can do today.  But it’s still not perfect.  And it will continue to evolve as I learn more.

Another example, a number of years ago, members of my GiftBasketNetwork.com asked me to develop a site where they could communicate with each other.  I didn’t know much about membership sites at the time but paid someone to create a site on the Joomla platform which I operated for several years.  It wasn’t perfect but it was the best I could do at the time and it worked.

The Evolution Continued

Then, unexpectedly the print magazine for our industry, Rave Reviews, ceased to exist and left a great void.  I had been a staff writer for the magazine from its very first issue and was asked by members of GiftBasketNetwork to create something to replace it.  Research determined that creating a quality print magazine costs lots of money and wasn’t practical with today’s economy where vendors are spending less on advertising.  So, I applied the 70% Principal and opted to go the digital route.  The result is what you have today — a large information-packed magazine that readers can print out and use as they need to.

Is it perfect?  Far from it.  Most of us prefer to have a magazine that we can hold in our hands but aren’t willing to pay what it would cost to produce one that has the quality we desire.  Will our magazine continue to evolve?  Of course.  That’s what the 70% Principal is all about.  Will it become a print magazine eventually?  Not until there is enough monetary support from subscriptions and advertising to allow us to make it a quality magazine that we can be proud of.

Instead of waiting until we had it 100% right, we created the best magazine for our industry that we could at the time and launched it. And we’re still working on, and will continue to work on the other 20%.

One Last Story

The magazine resulted in a desire for more from our readers.  I had GiftBasketNetwork and the community that went with it on the Joomla foundation.  It was 70% of what I wanted but it needed to evolve.  By working with it through the years, I had discovered that the Joomla platform didn’t give me what I needed to create the other 20%.

So rather than working on something that would never be 100%, we went back to the drawing board and created a new community on the ning platform.  This was an improvement over the original one but it was still 70% and had problems that we could see in the future.  The result is that we launched the best community platform we could at that time and it worked.  The activity and participation is great.  But there is still that other 20% and still the desire for perfection.

So we’re still evolving.  You’ll see announcements in the coming months about where we are headed in our desire for the other 20%.

So, do you see what I am saying?

Any project that is worth undertaking is worth doing  70% right.  You can always evolve and fix the 20% later.  So if you’ve been planning that next project but have delayed getting it off the ground until you have everything you need to achieve the perfection you desire, don’t wait.  Just do it!  The other 20% can come as you grow and evolve.