Meet our newest Guest Blogger. Laura Wheeler, and her husband Kevin, own Firelight Web Studio, located in Medicine Bow, Wyoming. I’ll be featuring Laura in a later post as one of our featured Creative Entreprenurs and she will be contributing…
Businesses go out of business for many reasons. But one of the major reasons is just not sticking it out long enough.
Starting a business is easy. It’s sticking it out and growing your business that is hard. All of us have…
Advertising is something that most small businesses can’t afford to do very often. But it doesn’t have to be. You just need to think of advertising differently.
It’s true that buying an ad in a newspaper or magazine can be expensive…
Many of us think of ourselves as Creative, as Designers, as Artistic. And yet we fail to apply these traits to our marketing process. We tend to play it safe–practicing the tried and true “me too” marketing strategies that others…
A recent editorial in Specialty Food Magazine reminded us:
“During this recession, many of us are finding it challenging just trying to make the right decisions about our finances and our businesses. But it is more important than ever to think…
Are you missing out on a niche market that affects everyone at some time or other. Unfortunately, none of us lives forever. Everyone dies–whether we want to or not. And even though we know this, when we are the ones…
You suck in your breath! Your heart starts pounding! Your adrenaline skyrockets! You know your blood pressure is in trouble.
No, you’re not in love. You’ve just discovered that someone has copied your website and it appears under a domain name…
We, as gift basket companies, are not the only ones struggling to survive in today’s recession. I’ve seen the size of newpapers and most of my trade magazines — from promotional products to website information to general business among others–…
For the second in our “Featured Business” series, I’ve chosen “Creative Cookie”, a company that has been a part of the gift industry for even longer than I have. Even though they are long-timers in the industry, owners Marty and Joan…
Like all of you, I’m familiar with the word “recession”. My community hasn’t been hit as hard as some others but even here, jobs have been lost and budgets torn asunder. There’s no question that it’s going to take time…
